NEWS RELEASE TRANSMITTED BY CCNMatthews

FOR:  DANIER LEATHER INC.

TSX SYMBOL:  DL

JULY 30, 2002 - 11:04 EDT

REVISED Media Alert-Leading Retailer Danier Leather To
Open Yorkdale Store In August

TORONTO, ONTARIO-- 

-Danier to Introduce New Store Concept with Expanded Accessories 
Collection- 

Who: Danier Leather, the leading leather goods company in Canada 
and one of the largest in the world, is known for its innovative, 
fashion- forward suede and leather clothing and accessories for 
men and women.  

What: Danier Leather will debut its new 3,300 square foot retail 
space in Toronto's fashionable Yorkdale Mall. Launching the new 
store concept, Danier will showcase a brighter, more contemporary 
interior design, highlighting each product category with its own 
distinctive department. With an effort to grow Danier's 
accessories business to 30 percent of the total revenue, Yorkdale 
will feature a large department at the front entrance dedicated 
solely to accessories. The accessories area is being specially 
designed so that Danier customers can individualize and 
personalize their leather wardrobe.  

Designed by award-winning interior design firm burdifilek, who 
also created Danier's Bloor Street interior, the Yorkdale store 
will have an overall modern, yet classic aesthetic, which focuses 
on the product. The new location will feature a leather wall, 
antique bronze hardware and custom-designed ottomans. The space 
will be a neutral, soft palette of heathered greys and shades of 
white. 

For Fall 2002, the Yorkdale store will offer a new leather home 
accessories line, in addition to a collection of gift items, 
jewelry, knit scarves, travel games, belts, messenger bags and  
backpacks. The store will also carry an expansive collection of 
men's and women's suede and leather clothing, including shearling 
jackets, bombers, leather trenches, suede printed skirts as well 
as items from the high-end Danier Luxe line. 


/T/

When:                 Wednesday, August 14, 2002
                            Store Hours:
                     10AM - 9PM (Monday - Friday)

  The store is open Saturdays from 9:30AM - 9PM and Sundays 11AM - 6PM

/T/

Where: The new store will be located in the Yorkdale Mall at 3401 
Dufferin Street. For more information on Danier Leather, log onto 
www.danier.com or call 1-877-9DANIER.  

Details: About burdifilek 

Founded by Creative Director, Diego Burdi and Managing Partner, 
Paul Filek, burdifilek is deriving the benefits of eight years of 
successful practice to take its place as one of Canada's foremost 
interior design studios. Ever responsive to its clients' needs 
throughout all projects, burdifilek demonstrates a signature that 
extends beyond utility to create a range of experiences that 
seduce the senses to provoke a rich and satisfying experience. 
Currently demonstrating burdifilek's unique design identity: a 
wide range of national and international projects that offer 
smooth, sophisticated, meticulously crafted interiors, in which 
function is designed to blend with burdifilek's deluxe sense of 
form. 

FOR FURTHER INFORMATION PLEASE CONTACT:
Keri Levitt Communications
Elizabeth Bragdon
(212) 754-1400