NEWS RELEASE TRANSMITTED BY CCNMatthews


FOR:  DANIER LEATHER INC.

TSX SYMBOL:  DL

SEPTEMBER 23, 2004 - 15:45 ET

Media Advisory: 'Share The Warmth' With Danier Leather
and United Way

TORONTO, ONTARIO--(CCNMatthews - Sept. 23, 2004) -  

- Nationwide Charity Coat Drive to Launch in October 


/T/

Who:    Danier Leather, one of the world's largest leather companies,
        creates chic leather and suede fashion and accessories for
        men and women.

        United Way is an incorporated non-profit charity whose
        mission is to improve lives and build community by engaging
        individuals and mobilizing collective action.

What:   SHARE THE WARMTH COAT DRIVE
        ---------------------------
        Danier joins United Way in "Share the Warmth," a nationwide
        campaign to supply winter coats to help communities across
        the country. Throughout the month of October, Danier will
        contribute $5 to the United Way for every clean, gently used
        coat or jacket donated by a Danier customer when they
        purchase a new one. Danier kicks off the coat drive with a
        weeklong Save the Tax offer starting October 1. Customers
        who make their donation by October 8 will save the tax on the
        purchase of a new coat or jacket. 

        Donations do not need to be leather to qualify, and
        children's coats will be gladly accepted. The donated coats
        will be given to local shelters and missions in cities and
        towns across Canada.

        UNITED WAY SHOPPING NIGHT & MEDIA LAUNCH PARTY
        ----------------------------------------------
        Danier will host a private launch party and shopping night
        for the United Way Cabinet members and the media at Toronto's
        Bloor Street location on Thursday, September 30
        from 7 to 9pm. Danier and United Way representatives will be
        available for interviews. To RSVP for the shopping event,
        please contact Lisa Joynt at ljoynt@uwgt.org or 416.359.2056.

When/                  SHARE THE WARMTH COAT DRIVE
Where:            Friday, October 1 - Sunday, October 31
          Friday, October 1 - Friday, October 8 (Save the Tax Offer)
                   Danier Leather - one of 39 locations(a)

              UNITED WAY SHOPPING NIGHT & MEDIA LAUNCH PARTY
                    Thursday, September 30 from 7-9pm
                        Danier Leather Flagship 
                    50 Bloor Street West, Toronto

(a) For a complete list of coat drive locations, please see
    attached page.


Danier Leather Coat Drive Locations

British Columbia  
Coquitlam Factory Outlet                        (604) 777-0232
Langley Factory Willowbrook Park                (604) 514-6801
1018 Robson St.                                 (604) 689-7330
Vancouver Factory Outlet                        (604) 432-6137

Ontario
Ancaster Factory Outlet                         (905) 304-6436
Bayshore Shopping Centre                        (613) 828-4200
50 Bloor St. W.                                 (416) 920-9100
Brampton Factory Outlet                         (905) 789-6933
Eaton Centre                                    (416) 598-1159
Erin Mills Shopping Centre                      (905) 569-0442
Fairview Mall                                   (416) 490-1636
Kanata Factory Outlet                           (613) 271-9900
Lime Ridge Mall                                 (631) 271-8842
Mapleview Shopping Centre                       (905) 631-3300
Markham Factory Outlet                          (905) 940-4660
Masonville Place                                (519) 850-7633
Mississauga Factory Outlet                      (905) 501-1333
Oakville Place                                  (905) 844-9522
Promenade Mall                                  (905) 771-6608
Rideau Centre                                   (613) 230-7900
Scarborough Factory Outlet                      (416) 751-4083
Scarborough Town Centre                         (416) 296-0493
Sherway Gardens                                 (416) 620-4030
South Keys Factory Outlet                       (613) 730-2300
Square One                                      (905) 275-2333
St. Laurent Shopping Centre                     (613) 746-7979
Sudbury Factory Outlet                          (705) 566-0552
The Pen Centre                                  (905) 684-4134
TD Centre                                       (416) 368-3515
Toronto Factory Outlet                          (416) 762-6631
Upper Canada Mall                               (905) 898-7018
White Oaks                                      (519) 686-5856
Winston Churchill Factory Outlet                (905) 824-8073
Woodbridge Factory Outlet                       (905) 264-6079
Yorkdale                                        (416) 783-8304

New Brunswick
Champlain Place                                 (506) 854-0022
Wheeler Park Power Centre                       (506) 383-4480

Nova Scotia
Bayers Lake Power Centre                        (902) 450-5247
Mic Mac Mall                                    (902) 463-1679

FOR FURTHER INFORMATION PLEASE CONTACT:
Danier Leather Inc.
Stella Reid
(416) 762-8175 ext. 318
(416) 762-7408 (FAX)

or

United Way (Greater Toronto)
Lisa Joynt
(416) 359-2056