NEWS RELEASE TRANSMITTED BY CCNMatthews

FOR:  DANIER LEATHER INC.

TSX SYMBOL:  DL

MARCH 3, 2004 - 08:30 ET

Danier Leather Appoints New Director To Board Of
Directors

TORONTO, ONTARIO--Danier Leather Inc. (TSX: DL) is pleased to 
report that Doug Murphy, a senior executive with significant 
retail experience, has joined the Danier board as a new 
independent director.  

Mr. Murphy is currently Executive Vice President, Business 
Development for Nelvana Limited (a division of Corus 
Entertainment), where he oversees all sales, marketing and 
merchandising activities.  

"Doug is a strong business and team builder with proven success 
in both domestic and international markets," said Jeffrey 
Wortsman, President and CEO of Danier Leather. "He brings to 
Danier valuable experience in store strategy, operations and 
licensing, earned in competitive markets in the United States, 
Japan and internationally. Doug is a great addition to Danier's 
board and we look forward to his active involvement and 
leadership."  

Doug Murphy has more than 10 years of experience in senior 
positions with The Walt Disney Company in North America and 
abroad, with a proven track record in business development and 
revenue growth. As Senior Vice President, Business Development, 
Theme Parks and Resorts, he led the development of Disney's 
international growth strategy for the Parks and Resorts segment.  


Previously, he was Senior Vice President and General Manager for 
The Disney Store, North America, where he led a turnaround 
strategy, focused merchandising initiatives and improved overall 
performance for the company's 512 stores. As Vice President and 
General Manager of The Disney Store Japan, based in Tokyo, he 
oversaw the unit's growth from 22 stores to 77, becoming the 
largest foreign-owned retailer in Japan at the time. Mr. Murphy 
also launched The Disney Store Canada and developed The Walt 
Disney Gallery.  

A native of Toronto, Mr. Murphy holds a MBA from the Harvard 
Business School and an HBA from the Richard Ivey School of 
Business at the University of Western Ontario. 

Danier's board of directors now consists of eight directors. 

About Danier 

Danier Leather Inc. is a leading integrated designer, 
manufacturer, and retailer of high-quality leather and suede 
clothing and accessories. The Company's merchandise is marketed 
exclusively under the well-known Danier brand name and is 
available only at its 102 shopping mall, street-front, and power 
centre stores, or through its corporate sales division and online 
through its website, www.danier.com.  

FOR FURTHER INFORMATION PLEASE CONTACT:
Danier Leather Inc.
Jeffrey Wortsman
President and Chief Executive Officer
(416) 762-8175 ext. 302
(416) 762-7408 (FAX)
Email:leather@danier.com

or

Danier Leather Inc.
Bryan Tatoff
Senior Vice-President and Chief Financial Officer
(416) 762-8175 ext. 328
(416) 762-6072 (FAX)
Email:bryan@danier.com