JUNE 16, 2004 - 09:00 ET

'Big' News At Danier-Noth to Star in Danier's Fall and
Holiday 2004 Campaign

TORONTO, ONTARIO--(CCNMatthews - Jun 16, 2004) - Actor Chris 
Noth, best known for playing the elusive and charming Mr. Big on 
Sex and the City and handsome detective Mike Logan on Law and 
Order, will take on a new starring role in Danier Leather's 
upcoming brand campaign to debut in Canada this fall. 

Danier, famous for its collections of fashion and accessories for 
men and women, is one of the world's largest leather companies. 
Noth, who is represented by Ford Models agency, is the first 
celebrity to be featured in a major Danier campaign. 

"We approached Chris Noth in fall 2003, as we felt his 
contemporary, sophisticated look was perfect for our brand," says 
Danier CEO Jeffrey Wortsman. "Not only does he look fantastic in 
leather, he directly appeals to our customer. Women find him sexy 
and charismatic, while men see him as the ultimate 'guy': cool, 
confident and stylish." 

The fall images will be shot on location in New York City by 
fashion photographer Raphael Mazzucco, whose client roster 
includes Polo Ralph Lauren, Guess, Bergdorf Goodman and 
Victoria's Secret. The new Danier brand campaign will launch 
throughout Canada in September. 

About Danier 

Danier Leather Inc. is a leading integrated designer, 
manufacturer, and retailer of high-quality leather and suede 
clothing and accessories. The Company's merchandise is marketed 
exclusively under the well-known Danier brand name and is 
available only at its 100 shopping mall, street-front, and power 
centre stores, or through its corporate sales division and online 
through its website, 

Note: This press release may contain forward-looking statements 
that involve risks, estimates, and uncertainties. Therefore, 
actual results may differ materially. Examples of such risks and 
uncertainties include those associated with product sales, demand 
for Danier's products, availability of raw materials, foreign 
sourcing and manufacturing, estimates of damages, costs and 
interest associated with the class action lawsuit, continued 
growth of the leather apparel industry, and competition and other 
associated risks with Danier's business. For an expanded 
discussion of risks and uncertainties, please see the documents 
filed by Danier Leather Inc. with the Ontario Securities 
Commission and the Toronto Stock Exchange. Danier disclaims any 
responsibility to update or revise such forward-looking 
statements whether as a result of new information, future events 
or otherwise. 

Keri Levitt Communications
Elizabeth Bragdon
(212) 754-1400


Danier Leather Inc.
Jeffrey Wortsman
President and Chief Executive Officer
(416) 762-8175 ext. 302
(416) 762-7408 (FAX)