Danier Leather Warms Your World With National Coat Trade-In October 5th-9th


Oct 04, 2006 - 09:30

Danier Leather head-office employees pile coats collected by colleagues to kick off the national Warm Your World Coat Trade-In program in partnership with the United Way. (From Left) Ron Kohn, Director of Visual Merchandising; Olga Koel, Executive Vice President and Chief Merchandising Officer; Susan Chung, Marketing Communications Coordinator.


TORONTO, ONTARIO--(CCNMatthews - Oct. 4, 2006) - Just when Canadians begin to bundle up, Danier Leather (TSX:DL) plans to warm communities through its "Warm Your World" Coat Trade-In at 39 factory outlet locations across Canada. From October 5-9 customers can bring in their gently used coats and receive $30 towards a brand new Danier Leather jacket, coat or blazer with a value of $249 or more.

After the 5-day Coat Trade-In, all coats will be donated to The United Way in each store's region then distributed to different agencies that provide charitable assistance to people in the community.

Jeffrey Wortsman, President and CEO of Danier Leather Inc. will also donate $5 for every coat collected to The United Way as a way of contributing to the community and is pleased to facilitate Danier customers in doing the same. "Recycling is one of the easiest ways for people to help make a difference and we know that people have at least one coat in their closet they don't wear - maybe even forgotten about - but do not necessarily want to throw out." He adds, "Partnering with The United Way on this initiative ensures Danier's and the public's efforts reach Canadians in need."

The "Warm Your World" Coat Trade-In is the perfect opportunity for people to clear their closets of jackets and coats they never wear, purchase something new that will better suit their needs and lifestyle, AND help their community at the same time.

The program marks the third year of the coat drive that is gaining momentum every year and the second year Danier and The United Way have coordinated their efforts nationally.

The Danier "Warm Your World" Coat Trade-In runs October 5th through October 9th at 39 Danier Leather outlet locations across Canada.

About Danier:

Danier Leather Inc. is a leading integrated designer, manufacturer, and retailer of high-quality leather and suede clothing and accessories. The Company's merchandise is marketed exclusively under the well-known Danier brand name and is available only at its 95 shopping mall, street-front, and power centre stores, or through its corporate sales division. For more information about product and the company, see www.danier.com.

Note: This press release may contain forward-looking statements that involve risks, estimates, and uncertainties. Therefore, actual results may differ materially. Examples of such risks and uncertainties include those associated with product sales, demand for Danier's products, availability of raw materials, foreign sourcing and manufacturing, the class action lawsuit, continued growth of the leather apparel industry, and competition and other associated risks with Danier's business. For an expanded discussion of risks and uncertainties, please see the documents filed led by Danier Leather Inc. with the Ontario Securities Commission. Danier disclaims any responsibility to update or revise such forward-looking statements whether as a result of new information, future events or otherwise.

Dig PR & Marketing Inc.
Susanne Weinberg
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Dig PR & Marketing Inc.
Carol-Ann Granatstein
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