DANIER’S DEBUTS FALL/WINTER 2011




May 18, 2011


(Toronto, Ontario) May 18th, 2011 – This Fall, iconic Canadian retailer, DANIER, invites their customers to go backstage in designs that celebrate the daring and provocative. Recently, the brand also unveiled three exciting designer collaborations with Canada’s top talent; an initiative that further celebrates DANIER’s commitment to cutting edge design, support of Canadian talent and providing its customer with accessible fashion.
 
Fall/Winter 2011-2012 will showcase pieces created for the LOVE of LEATHER; incorporating elements of the backstage rock and roll lifestyle, seductive boudoir, and darkly adventurous forests. Both men’s and women’s collections will see a continued commitment from the DANIER brand in creating garments that will reinvent your wardrobe each season. Intriguing details from zippers, studs and chains, to lace and ruffles, to shearling trims create must have pieces, for looks that are set to impress. Rich shades of neutrals and jewel tones help to complete the season’s glamorous feel.
 
Accessories play a central role offering a wide array of options for updating your look. Structured bags add a ladylike element to daily dressing, while buckles and straps give an equestrian twist on modern day sophistication. Fur, lace and prints will be a focus for Fall; scarves and hats, become luxurious staple pieces while plaids and stripes add interest to this season’s key looks.
 
“Each season, DANIER’s goal is to provide our customers with contemporary leather fashions at accessible pricing. Our collection for F/W embodies the DANIER brand; sophisticated and wearable. We are also thrilled to be showcasing capsule collections from George Antonopoulos, Greta Constantine and Mark Fast, bringing Canada’s top designer’s visions to our consumer.” Jennifer Steckel Elliott, VP Marketing, DANIER
 
F/W 2011-2012 saw DANIER share their LOVE of LEATHER and invite the three great talents to interpret the DANIER brand from their own unique perspectives. The resulting three capsule collections, George Antonopoulos’ Object for Danier, Mark Fast for Danier and Greta Constantine SKIN for Danier, further supports the brand’s efforts to showcase cutting edge and inspiring designs each season.
 
In addition to the Designers for Danier initiative, the brand will once again see the winning looks from their annual Danier Design Challenge with Ryerson University sold at select retail locations this fall. The 2nd annual competition showcased the next generation of Canadian design talent, resulting in the top two garments by runner up Jessica Tep and winner Andrea Dineen to be available in store Fall 2011.
 
Since 1972, premier leather manufacturer and retailer, DANIER Leather Inc, has been providing its customers with the finest quality and workmanship at a price that affords exceptional value. For over a quarter century this iconic Canadian brand has grown to over 90 stores across Canada and into a household name. DANIER Leather Inc. goes beyond their design, manufacturing and retailing expertise with a continued commitment to supporting community and charitable organizations such as United Way and Plan Canada.
 
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For further information please contact, Brill Communications at 416-533-6425



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